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Atithi Devo Bhava

Tourism
अतिथि देवो भवः
Atithi Devo Bhava

The guest is God.

Taittiriya Upanishad 1.11

Related

Transport and Railways
चरैवेति चरैवेति
Charaiveti Charaiveti

Keep moving, keep moving.

Aitareya Brahmana 7.15
Culture and Heritage
जननी जन्मभूमिश्च स्वर्गादपि गरीयसी
Janani janmabhumishcha svargadapi gariyasi

Mother and motherland are greater than heaven itself.

Popularly attributed to Sri Rama in the Ramayana
Defence
वयं रक्षामः
Vayam rakshamah

We protect.

Motto of the Indian Coast Guard.